Aesthetic impact in visualization is driven by an understanding of how light behaves in a physical space. Rather than relying on automated simulations, we apply traditional studio lighting techniques and photographic principles within a digital environment. By treating the 3D viewport like a physical stage, we create outcomes that are both vivid and physically accurate.
A Material-First Workflow. This focus is central to the Latent State process. We leverage an in-depth mastery of the KeyShot material ecosystem to replicate the subtle nuances of real-world surfaces—from the specific grain of machined metals to the refractive properties of complex optics.
By prioritizing CMF (Color, Material, Finish) at a granular level, we ensure that your design intent is communicated with total honesty. This allows for rapid, high-fidelity iteration of finishes, giving you a definitive and artistic preview of the final product’s character before it ever leaves the digital workspace.
